DTF: the game changer for complex fabrics

Direct-to-film printing has revolutionised outerwear decoration – and for good reason. Unlike traditional methods, which can struggle with technical fabrics, DTF delivers clean, crisp, vibrant results on virtually any material – from water-resistant softshells to padded quilted jackets.

The beauty of DTF is its versatility. Complex designs that would be tricky to add with screen printing? No problem. Multicoloured logos too expensive for small runs? Perfectly doable. Full-colour photographic imagery? Bring it on! DTF handles it all beautifully.

Resolute Premium hot peel DTF film (RU200) is leading the charge. Print your design, apply it under heat and pressure, then peel away the film for professional results that are ready and waiting to handle washing and wear. It works wonderfully on pieces like Regatta Professional’s Octagon softshell (RG194), with its three-layer waterproof membrane, and Stanley/Stella’s Brooker (SX249), with its textured sherpa fleece – garments where less sophisticated approaches might leave you scratching your head!

Here’s what makes DTF especially smart for business growth – it’s perfect for both mass production and one-offs. That small-run corporate order sitting alongside your major uniform contract? Same equipment, same quality, same efficiency. No compromises, no complications, just better business sense.

Embroidery – classic quality that actually lasts

When customers need outerwear branding that feels premium, embroidery delivers every time. There’s something about the tactile quality and dimensional presence of embroidered logos that just feels ‘quality’, raising the bar for corporatewear, team uniforms and branded merchandise where reputation counts.

The secret to great outerwear embroidery? Make sure you’re using the right threads.

Madeira’s Polyneon no. 40 thread (MR002) is specially engineered for outerwear applications. It’s durable, resists chlorine and bleach, and maintains its appearance even after repeated washing – essential for hard-working garments.

But here’s where many decorators hit a wall – waterproofing. Embroidering a waterproof jacket means puncturing the membrane with thousands of needle holes. Hardly ideal if you want to keep water out!

Enter Madeira’s Waterseal film (MR064). By sealing embroidered areas from the inside, it maintains water resistance without compromising your design; a simple addition that elegantly and instantly sidesteps a major barrier to decorating technical outerwear. In other words – problem solved.

Products like Premier’s Windchecker gilet (PR814) and Nimbus’s Women’s Yosemite jacket (N135F) will showcase your embroidery beautifully, the structured fabric an ideal canvas for detailed work that looks absolutely top drawer.

WoW transfers – when speed and versatility matter (on any fabric)

Sometimes you need results ‘yesterday’. That’s where WoW transfers from TheMagicTouch come into their own. This innovative white toner system works brilliantly across the full spectrum of fabrics – whether you’re printing on dark colours, bold patterns or technical performance materials.

What makes WoW especially smart for outerwear? Low-temperature application. It operates at a gentler 150°C to prevent the scorching and heat press marks that can sometimes spoil technical fabrics and softshells. The result is an ultra-thin, ultra-soft finish that feels like screen printing and looks amazing – ideal for pieces like the B&C #Reset windbreaker (BA511) and the Recycled TrailPeak padded jacket (TS007).

WoW 7.8 transfer paper A3 & A4 (MT014) keeps things easy. Print your design, press it on, peel away the backing – done. No trimming around designs or removing excess material. Just clean, top-quality results with designs ready to take on everyday wear.

Building sample ranges? Running rush orders? WoW gives you all the speed and flexibility you need to say yes, when others are left umming and ahhing. Fast, reliable and ready when you need them.